Meriem Kari — Senior Consultant

Profile

Meriem is a senior communications and strategic consultant specializing in narrative architecture, media strategy, and high-impact storytelling for organizations, leadership teams, and institutions. Her work spans strategic advisory, executive messaging, and long-form narrative development, combining analytical rigor with cultural intelligence and audience-centered communication.

She has led and contributed to communication and media projects across corporate, academic, public-sector, and nonprofit environments, including collaborations with internationally recognized organizations such as Amnesty International. Her consulting and advisory work supports organizations in shaping internal and external communication strategies, employer branding, leadership positioning, and multi-channel campaigns aligned with business and organizational objectives.

Her academic and professional background includes advanced training in international relations, journalism, and strategic communication through leading institutions in the United States and Europe, including Seton Hall University, the New York Film Academy, and ESJ Paris, alongside executive education and professional certifications from Harvard Business School and the London School of Economics.

Operating fluently across Arabic, English, and French, she brings a multilingual and cross-cultural perspective to communication strategy, supporting initiatives in complex international and multicultural environments.

Media Contributions

A selection of published articles and commentary across international and regional outlets, reflecting expertise in public communication, cultural analysis, leadership, and contemporary discourse.

https://meriem1kari.journoportfolio.com

http://fr.calameo.com/read/00059491200bf9bae8585

Features

In-depth feature stories and long-form narrative pieces, executed end-to-end from concept development and scriptwriting to direction, production coordination, and final delivery.

From War to Canvas — Portrait of an Iraqi Artist in Exile
Intimate profile tracing displacement, trauma, and artistic reconstruction through personal storytelling.
Private commission (artist).

From Courtroom to Canvas — A New York Lawyer’s Radical Reinvention
Character-driven feature on career rupture, identity, and late-life creative transformation.
Private commission (client).

Stray No More — Inside New Jersey’s Grassroots Cat Rescue Movement
Investigative human-interest feature following activists, foster networks, and rescue operations.
Produced for private advocacy and awareness campaign.

New Jersey Transit at a Crossroads — Infrastructure, Mobility & Public Frustration
Policy and public-interest feature examining transportation challenges and local government responses.
Commissioned by the Town of Kearny, New Jersey.

Brooklyn Bridge — A Living Icon of New York
Narrative feature exploring the cultural, architectural, and human symbolism of the Brooklyn Bridge.
Commissioned for digital media publication.

Times Square — The Machinery Behind the Spectacle
Long-form urban feature examining the logistics, history, and social dynamics of Times Square.
Commissioned for digital media publication.

9/11 Memorial — Memory, Space, and Collective Healing
In-depth narrative piece on remembrance, architecture, and public memory.
Produced for a dedicated memorial and heritage website.

Strategic Comms

Advisory and consulting work focused on brand narrative, communication strategy, positioning, and message architecture for organizations, entrepreneurs, and leadership teams.

Scope of work includes:

• Communication audits and strategic assessments

• Narrative and brand voice development

• Messaging frameworks and positioning strategy

• Content strategy design

• Executive and leadership communication advisory

Representative Cases:

Executive Communication & Brand Architecture — Energy Sector (Con Edison, U.S.)

Challenge: Stakeholder confusion regarding brand hierarchy and the relationship between a subsidiary entity and its parent company, affecting credibility and clarity in external communication.

Strategy: Clarified brand architecture and messaging structure to reinforce parent-brand trust while preserving subsidiary positioning.

Execution: Revised corporate messaging and communication materials to articulate brand linkage more clearly, aligning tone and positioning across public-facing assets.

Outcome: Improved brand coherence and stakeholder understanding, strengthening perceived credibility and alignment with the parent organization.

Market Localization & European Expansion — Skincare Brand (Belle Nubian)

Challenge: Expansion into European markets required linguistic and cultural adaptation to resonate with French-speaking audiences while maintaining brand consistency.

Strategy: Developed localized messaging frameworks tailored to cultural nuance, purchasing behavior, and language sensitivity in target markets.

Execution: Adapted website copy, product descriptions, and campaign messaging to align with French-speaking consumer expectations while preserving brand voice and positioning.

Outcome: Supported brand credibility in new markets and facilitated smoother audience adoption during European market entry.

Campaign Content & Public Engagement — Write for Rights (Amnesty International)

Challenge: Contributing to a global advocacy campaign requiring emotionally resonant yet legally precise messaging across diverse audiences.

Strategy: Aligned content contributions with centralized campaign frameworks to ensure consistency, clarity, and credibility in high-trust communication environments.

Execution: Drafted and refined campaign materials designed to mobilize public engagement while maintaining institutional tone and factual integrity.

Outcome: Supported coordinated national campaign efforts within a globally recognized human rights initiative.

Additional advisory engagements across confidential client portfolios include content strategy design, messaging architecture, executive positioning, and multi-channel campaign planning aligned with business growth and organizational objectives.

B2B Communication & Campaign Strategy — Security / Public-Sector Contracts (Paragon Security)

Challenge: Complex multi-stakeholder contracting environment with high-value bids requiring clear and persuasive messaging.

Strategy: Designed messaging frameworks and narrative positioning to align with decision-makers and client expectations.

Execution: Developed proposal copy, structured content, and coordinated materials across teams to ensure consistency and clarity.

Outcome: Strengthened bid coherence and presentation quality, supporting long-term contract acquisition success.

Google Ads & Conversion-Focused Campaigns (JCL's Flooring Corp.)

Challenge: Underperforming campaigns across multiple audiences.

Strategy: Created audience-specific messaging, ad copy, and landing page alignment to drive engagement.

Execution: Managed ad copywriting, visual coordination, and campaign launch oversight.

Outcome: Optimized CTR and engagement, improving conversion performance.

Areas of Expertise

Strategic Communications · Narrative Architecture · Media Strategy · Executive Messaging · Long-Form Storytelling · Cultural Communication · Public Discourse · Content Strategy · Brand Positioning

Communication Approach

Meriem approaches communication as a strategic discipline that blends clarity, cultural sensitivity, intellectual rigor, and narrative coherence. Her work focuses on shaping messages that inform, influence, and resonate, while respecting complexity and human context.

This profile is shared privately for recruitment and professional evaluation purposes.